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Jay Z shot the album cover for his fourth studio album on 46th Street and 6th Ave, just a few blocks away from the Rockefeller Center on 48th.
Vol. 3... Life and Times of S. Carter is the fourth studio album by American rapper Jay-Z. It was released on December 28, 1999, by Roc-A-Fella Records and Def Jam Recordings. According to USA Today critic Steve Jones, the record marked a return to the street-oriented sound of Jay-Z’s 1996 debut album, Reasonable Doubt. Vol. 3... featured production from Swizz Beatz, Timbaland, K-Rob, DJ Clue, Rockwilder, DJ Premier, and Irv Gotti, among others.
The album was well received by critics and debuted at number one on the Billboard 200, selling 462,000 copies in its first week. It has since sold over three million copies and been certified triple platinum by the Recording Industry Association of America.
Vol. 3... was released on December 28, 1999, and sold 462,000 copies in its first week, while debuting at number one on the Billboard 200. The sales week was thirty-percent more than the first-week sales of Jay-Z’s previous album, Vol. 2... Hard Knock Life (1998). On February 14, 2001, it was certified triple platinum by the Recording Industry Association of America (RIAA). In 2009, the album reached sales of 3,093,000 copies, according to Nielsen SoundScan.
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z (stylized as JAY-Z),[a] is an American rapper, songwriter, record executive, businessman, and media proprietor. He is widely regarded as one of the most influential hip-hop artists in history and is also well known for being the former CEO of Def Jam Recordings, cultivating major industry artists such as Kanye West, Rihanna, and J. Cole.
Born and raised in New York City, Jay-Z first began his musical career in the late 1980s; he co-founded the record label Roc-A-Fella Records in 1995 and released his debut studio album Reasonable Doubt in 1996. The album was released to widespread critical success, and solidified his standing in the music industry. He went on to release twelve additional albums, including the acclaimed albums The Blueprint (2001), The Black Album (2003), American Gangster (2007), and 4:44 (2017). He also released the full-length collaborative albums Watch the Throne (2011) with Kanye West and Everything Is Love (2018) with his wife Beyoncé, respectively.
A billionaire, Jay-Z has attained significant success and media attention for his career as a businessman. In 1999, he founded the clothing retailer Rocawear, and in 2003, he founded the luxury sports bar chain 40/40 Club. Both businesses have grown to become multi-million-dollar corporations, and allowed him to start-up the entertainment company Roc Nation in 2008. In 2015, he acquired the tech company Aspiro and took charge of their media streaming service Tidal. In 2020, he launched “Monogram”, a line of cannabis products.
One of the world’s best-selling music artists, with over 125 million records sold, Jay-Z has won 23 Grammy Awards, the most by a rapper, and holds the record for the most number-one albums by a solo artist on the Billboard 200 (14). Ranked by Billboard and Rolling Stone as one of the 100 Greatest Artists of All Time, Jay-Z was the first rapper honored in the Songwriters Hall of Fame, and the first solo living rapper inducted in the Rock and Roll Hall of Fame.
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